How can focus and concentration help us become more creative? In this excerpt from his new book Unlocking Creativity, Dr. Michael Roberto –  Professor of Management at Bryant University and a proud Montrose parent –  explains.

Getting away and concentrating exclusively on a project has clear cognitive benefits.   Still, many of us spend a great deal of our day attempting to multitask.  Admit it.   How many times have you been checking email, browsing the web, or reviewing a report while on a conference call?  Or perhaps we have eaten our morning bagel and conducted a teleconference while driving to work.   We have come to believe that we are superheroes, able to juggle many duties simultaneously with ease.  In reality, we are fooling ourselves.